What Does the Home Business Solution Mean to You?

Best of the Best

Business professionals in any capacity working for some corporation or other in their respective departments see the home business solution once and get it.

It reads like a checklist of stuff they need to in order to ‘make it on their own.’ (executive envy of the CEO or owner)

1. Set my own hours, and design a personalized business plan
2. Get started immediately and learn while I earn
3. Know exactly what to do next with my step by step business system
4. Leverage the internet and the international market for unlimited income potential
5. Know that the business system is going to work

How To Be Sure

It isn’t just people losing their jobs and homes.

We’re watching vacation resorts changing hands, going up for auction or getting split apart by developers in a position to capitalize on the misfortune of others.

Business professionals are flocking to online home business opportunities without hesitation because they understand why they offer the most lucrative potential.

• Online business has continued to skyrocket regardless of the economy
• The consumer base keeps growing rapidly
• It only takes a few weeks to setup a fully automated internet business

In My Spare Time?

My wife always laughs when people speak about spare time. For most of us that’s an illusion. The truth is anyone can create spare time. Sound impossible? Let me explain.

1. This article was written between my morning cup of coffee and my breakfast
2. A brisk evening walk before bed and no TV allows you to wake up an hour earlier
3. In 20 minutes I can write at least 10 ads, post 10 tweets, or post to a blog
4. 1 article, video or training session per day for 30 days yields actual returns
5. You can do research, post, tweet or make phone calls from the park while watching the kids play

One of the best benefits of the online home business solution is that you don’t have to be at home, or spend a great deal of time building this cyber structure that can last indefinitely. I say indefinite because it’s hard to imagine it going away.

What It Means?

If you want to generate extra income, or replace your current income this is the solution.

In order to live where you want, go where you want, when you want, running a work at home business from anywhere covers just about every imaginable lifestyle.

You get immersed in a community of entrepreneurs who live exciting fulfilling lives and discover very quickly that they share one thing in common with you; they found the solution.

Small Business Marketing Materials

Small business marketing materials introduce a product to its consumers. The marketing materials detail the features of the product to the public. Small business marketing materials are intended to grab the attention of the public and enhance sales. Marketing materials play a significant role in the positioning of the product in the market. These materials include collateral materials, advertisements and technical tools such as websites and emails.

Marketing materials are designed carefully since they reflect the quality and credibility of the business concern. A small business is always in search of unique marketing materials to withstand the severe competition in the market. The text in the material must compel the consumer with a new offer or information. Small business marketing materials must be standout pieces, highlighting the product.

Small business marketing materials should also be cost effective, since the marketing budget is limited for a small concern. The appearance of the material is important. All the materials of a concern must maintain a unique family look. They are designed according to the strategy of the business. Professional designing is preferred to harness technological advancements in this field. It utilizes different combinations of colors and graphics to make the material more attractive. In technical materials, the possibilities of animation are also exploited. Good quality photographs of the product are included to detail the parts and their purpose. Marketing tips remind us to use effective design without extravagant splashes of color.

Small business marketing collaterals comprise printed materials such as brochures, logos, newsletters and business cards. Advertisings such as banner ads, sign boards, trade show handouts, magazine and directory ads are also marketing materials. Technological advancement has now introduced a wide scenario of web marketing. Websites and email alerts are potential marketing tools. Email alerts and affiliate marketing sites form effective marketing materials. Complimentary gifts such as shirts, caps, pens and curios with the company logo are marketing materials that appeal to the public.

The design of small business marketing materials is usually entrusted to advertising firms. Professionals with technical excellence and creative experience are essential for good designs. The material design must be consistent to avoid confusion among consumers. Guidelines and templates for designs are available on Internet sites.

Small Business Marketing Book Review – People and Your Business

What if somebody told you one critical key to business success was to practice the principle of the Golden Rule in your business? The idea seems to somehow run counter to so much of what we’ve been taught about business, doesn’t it? Yet, what if that same source convinced you through case-study after case-study that application of the Golden Rule in business actually leads to success?

Let us introduce Frederick Reichheld and his book The Loyalty Effect. While not a small business marketer, but rather an expert business consultant, what Reichheld teaches us about loyalty is worthwhile reading for any small business owner or manager.

Did we say “worthwhile”? Scratch that; pencil in the phrase “urgently essential”, instead. This book is that vital to a small company.

The Loyalty Effect focuses on three groups of people critical to business success: Customers, Employees, and Investors. For most small business, the investor is the owner, so for our brief review in this article we will focus on Customers and Employees.

Reichheld is a definite advocate of customer retention. He convincingly demonstrates time and again that small percentage increases in customer retention have huge impacts on profits. This read will be a just-right fit for those of you having problems focusing on the right customers. If you will take the time to trudge through this book, and really understand most of its principles (we found Chapter 8 to be the toughest) then not only will the marketing of your business improve, but so will your profits.

Isn’t that the reason for all this focus on marketing, anyway?

And Reichheld really opened our eyes to how important employees are in retaining customers. If a company treats their employees right, those employees become more efficient and productive in their daily tasks. Profits go up, retention increases.

Reichheld stresses again and again that a company’s prime mission needs to be creating customer value. Most of you in small business realize this, but it’s reaffirming to see hard-and-fast facts to back up what many of us intuitively know. Customers don’t come to a small business looking to boost our profits; they arrive seeking value. If we consistently create value, profit will come.

Another key point for small business owners is the importance of leadership. If you need to go down to the bookstore and browse through The Loyalty Effect before you buy it, flip over to page 246. Reichheld has studied several large and successful businesses, and concludes here that most of them had leaders with an “intuitive grasp” of how important loyalty is. This is critical for business success, regardless of business size. While not written to be a rah-rah inspirational book, Reichheld’s arguments and his examination of the role strong leaders play in forming great companies reinforces just how important to the bottom line it is for a small business owner to be a good leader.

So much of Reichheld’s book seemed familiar; akin to common sense…after we read it. Treat employees well and they’ll perform well for you; we’ll that’s pretty basic, now isn’t it? But we tend to forget, we tend to think we need to cut corners or just “improve efficiency” and that’ll lead to greater profits. In the short term it very well may, but Reichheld argues effectively that in the long run it’s only by creating value for our customer that we build profitable businesses.

Remember, People is the third element–along with Brand and Package–of any small business marketing success story. Taking a week or so and reading Frederick Reichheld over lunch or before lights out at night is a great way to hone your “people productivity”.

© 2006 Marketing Hawks

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