Logo Design Tips – Small Businesses

When you intend to do something, if you don’t know the ins and outs of it, then the chances are that you won’t be able to get quality stuff. Also, the chances of getting defrauded increase significantly. But, the problem is that you can’t become an expert in each and every field in this world. Hence, what you need to do is to acquire the expertise of a reliable and experienced person or company. Now, the same thing can be applied to the design industry. When you are willing to create a logo design for your business, then you need to know who to hire and what to look for to ensure that you get more for your money and that you don’t end up losing your money.

So, let’s discuss some important things that you should do and look for to ensure that you create your brand identity / logo design in an influential way.

Hire a Professional Designer: This is something extremely important. Will you ever hire an unprofessional to fix your roof or ceiling? No, you will never take the risk, because you don’t want your ceiling to collapse. So, if you take the risk of hiring an unprofessional designer, then the chances will increase that sooner or later your business will collapse due to its cheap image and identity. Don’t just go and hire a graphic designer. Make sure that you actually hire a professional logo designer with vast experience in creating logos for small businesses.

Get Many Logo Design Concepts: Once you feel interested in hiring a designer or company, you need to first check their packages. It is advisable to get a package with several concepts. This will assist you in making a decision easily and conveniently. As it is important to create your business image effectively, having several concepts will enable you to mix different ideas that you will get through different concepts. So, never go for 1 concept. Always ask more several concepts.

Get Unlimited Revisions: It is not really possible to get the logo done in the first attempt. So, it is advisable to tell your designer to give you unlimited revisions. A lot of companies and designers will give you a limited number of revisions. Don’t be fooled by that, because after they provide you with the set number of revisions and if you are not satisfied, then you will lose your money. So, go for a logo design company that offers unlimited revisions with their packages.

Free Stuff: Sooner or later you will be needing stationery for your business. A lot of logo design companies offer free stationery designs with some of their logo design packages. It is advisable to get them now, because later you will end up paying more for them. So, look for an affordable logo design package that also offers free stationery designs. This will include: Business Card Design, Letterhead Design and Envelope Design. All these things are important for businesses and if you can get them for free then there is nothing better than that.

Online Printers for Businesses: Five Great Uses

Businesses have many printing needs. While they used to have to rely on the print shop down the street, online printing companies now offer many of those services quickly and at affordable rates.

Here are five great ways to take advantage of the service of online printers for your business:

1. Stationary printing – Stationary and letterhead is, perhaps, the most prominent representation of your business. Everyone you have correspondence with will see your stationary, so having one that is well designed and printed in a high quality way will make your business appear professional and successful. Choose from text-only designs to those with multi-colored graphics.

2. Envelope printing – When mailing or delivering correspondence, envelopes are the first thing people see. These can also be professionally printed with your company name and, if you like, your logo so that your branding is immediately established to potential customers.

3. Business card printing – Inevitably, nearly everyone who interacts outside your company will need business cards. Online printers have a lot of experience with business card printing. There are hundreds of templates available online that can be used or customized to match your business needs. Plain white cards with text online, multi-colored cards, cards with logos, or those decorated with dramatic all-over graphics on both sides are all available. You can also upload your own graphical design and have it printed on cards of your choice.

4. Flyer printing and Brochure printing – When your business relies on flyers or brochures to highlight different services or products that you offer, having them produced online is quick and affordable option. Create your designs in house and then upload them to be printed. All the same printing choices, including special finishing treatments, are available.

5. Gift certificate printing – If your company offers gift certificates, having them printed professionally can make a much better impression that using stock certificates that do not identify your business. As with other materials, you can create your own design or choose from templates that can be customized to meet your needs.

How to Choose an Online Printing Service for Business or Personal Needs

Ordering you personal or company printing work online is the best way to go these days. Companies like Vistaprint and others have refined the ‘web to print’ business model to the point where offline providers find it difficult to compete. Online printing is not only more convenient than other options but it is also more affordable and offers most people a better product selection than they would otherwise get.

Whether you need business stationery and promotional materials or wedding invitations and greeting cards, you’ll find that the range of product offerings with online printers is huge. However, with the growing number of firms out there online offering printing services it can be hard to know which one to choose. In the following articles we have set out some ideas to help you make an informed decision.

Firstly, you want to find out some basic details about a printing company and who is behind it. Look for information on their site relating to how long they have been in business and where they are operating from. Do they have decent telephone support if things go wrong?

Pricing is the most important consideration for many but don’t let this be the only factor to influence your decision. The companies that offer the best products and services are usually a little more expensive. You may get better value with them than you would with a low cost provider that will mess you around or rip you off entirely. You can easily compare prices as most online printing companies feature a price estimate calculator on their site. You’ll find that there is a considerable range of prices for many commonly printed business and personal items so it is worth checking out at least four or five companies to get an idea.

The selection of products and services on offer is important. A printing company must be able to provide what you need in terms of the product type, specifications and volume. If you need a wide variety of printed materials for your business then it will be convenient if you can get everything from one supplier.

Many offer additional services like the popular mailing service where they will send your printed materials directly out to your clients, hot off the press. Some will even sell you a targeted mailing list if you don’t have your own database.

Find out if a printer offers offset or digital printing. Offset is usually the better of the two when it comes to quality although you will pay more for this unless you order a decent volume. Most online printing companies give some details on their websites about their printing operation and the kind of printing they are capable of.

Give some though to the design of the materials that you need printed. At a minimum you will have to be able to upload your designs to the site. It is also nice to work with a printer that offers you DIY options like design tools and templates. Some also have their own in-house designers if you need something specific.

Some online printers will charge you to proof your artwork to make sure that it is ready to go to print. Others offer this service for free.

Requesting a sample is usually made easy as most online printing companies have a form on their site for you to complete for this. If you have time you may as well have them mail samples out so that you can verify the quality.

Make sure that you are aware of the turnaround time for your order. This is the time that it takes for your order to be printed and ready for shipping. Delivery time is how long your order takes to arrive at your address from the time it is dispatched. Allow plenty of time if you need your printing done before a deadline on the off chance that there is a delay with your order.

Before hitting the order button make sure that you are aware of a company’s refund and satisfaction guarantee policies. Read the find print on their site and make sure that it is fair. Most printers on the web will avoid issuing refunds or doing complimentary reprints unless the order had errors that were their own fault. It is therefore critical to ensure that your order is proof read and checked several times to ensure that it is correct in every way.

Lastly, you should do some research online to find out what other customers have said about a specific company. There are numerous blogs, forums and consumer feedback websites out there that people will turn to if they feel that they have had exceptional service from a printer. There are also consumer complaints websites and the Better Business Bureau for those that feel that they have not been treated fairly. If the printing company that you have in mind has a lot of good reviews then go ahead. If, on the other hand they have had a lot of complaints posted about them then you should think twice.

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